Welcome to my portfolio.
I’m a strategic design leader with a passion for building high-performing teams and delivering unified experiences across digital and in-person touchpoints. I thrive at the intersection of brand, user value, and business impact—driving clarity, creativity, and execution at scale.
Explore My Latest Projects
From digital transformation to brand strategy, here’s a look at some of my most impactful work across eCommerce, AI, retail, and entertainment.
My design thinking process
Not every project fits a one-size-fits-all approach. I assess each initiative individually, tailoring the process based on available time, resources, and goals. Early in my career, I was trained in the Four D’s methodology—Discover, Define, Design, Deliver—and I often use this as a flexible framework to guide strategy and execution.
Discover
Identify the core problem or opportunity—and most importantly, the rationale behind why it matters.
Define
Establish feasibility scope, align on goals, conduct user research if needed, and set a clear project timeline.
Design
Explore, refine, and present creative concepts while collaborating closely with stakeholders. Conduct user or A/B testing as needed.
Deliver
Package and hand off final design assets. Support QA, set up tracking, analyze performance, and iterate as needed.
A Bit About Me
I live in Phoenix with my husband, Paul, and our four-legged daughter, Maggie. As a native, I have deep family roots here—fun fact: my grandfather ran a local TV show for 36 years. I’m a third-generation Arizona State University alum—Go Sun Devils! I’m passionate about solving problems, uncovering new opportunities, and streamlining processes—both at work and in everyday life.
Outside of work, I love exploring new places and always seek out animal encounters. I’m continually learning about aviation to be a good co-pilot wife. Having grown up watching golf, you’ll often find me on the course with family and friends—even if my swing still needs some work!
