Shaping the Digital Presence of Fender and Its Iconic Brands
Managed and led Fender’s interactive design team supporting its family of brands—Fender, Squier, Gretsch, Jackson, EVH, Takamine, Guild, and Ovation.
Key Impacts
Led and mentored a design team delivering creative direction across UI/UX, email marketing, and front-end development.
Collaborated with executives, product, IT, and marketing teams to successfully launch 200+ new products supported by digital marketing assets.
Designed and developed Fender.com’s first e-commerce site on the Demandware platform, driving $4M+ in online sales and doubling site traffic.
Boosted email engagement by 75% and increased send volume by 87% through UI/UX improvements.
Grew social media engagement by 21% through strategic marketing and creative photography direction.
Increased dealer contacts by 178% through test drive activation sweepstakes.
