Arizona Coyotes
Branding, Marketing, Digital
CHALLENGE
The Coyotes needed to modernize their fan experience and increase ticket sales during a crucial period of brand evolution. Their digital ecosystem—website, app, and marketing channels—were fragmented and underperforming in engagement and conversion.
SOLUTION
I led the team’s digital transformation by redesigning ArizonaCoyotes.com, creating cohesive brand storytelling across email, social, and in-arena media, and launching new fan engagement campaigns that personalized the fan journey.
RESULTS
Generated $1M+ in single-game ticket sales through digital campaigns. Increased email subscribers by 2× and achieved 755% ROI via programmatic ads. Designed 20+ fan engagement experiences, capturing 10K+ profiles for segmentation. Elevated brand visibility through coordinated marketing across web, mobile, and in-arena touchpoints.
Digital
Led a digital transformation for the website, mobile app, email, lead capture, paid ads, and in-arena marketing.
Marketing Partnerships
Partnered with local companies to increase brand awareness.
Branding
Enhanced company brand assets.
