Leading Brand Marketing to Expand Product Offerings for Paradox
A former CEO recruited me to help build an AI startup—Recruiting.ai—that initially focused only on recruitment. Recognizing a broader opportunity, I led the branding and marketing strategy to expand the platform’s AI-powered talent services and rebranded the company as Paradox.
Key Impacts
Built brand strategy and marketing from scratch, transforming Recruiting.ai into Paradox—an enterprise AI platform with 150+ clients including McDonald’s, P&G, and Unilever.
Directed brand creative vision and mentored 60+ team members while creating comprehensive marketing assets for sales demos, tradeshows, investor presentations, and brand communications.
Led a successful brand relaunch at the largest HR technology conference within three months, driving bold market entry and awareness.
Achieved $10M ARR within three years by repositioning AI as a tool that automates routine recruiting tasks and enables meaningful human interactions.
Designed physical brand identity, including headquarters office and employee swag, to strengthen culture and employee engagement.
