Hello, I’m Erin Conway

I’m a strategic creative leader with 15+ years of experience shaping world-class brand, marketing, and digital experiences. A true jack of all trades, I’ve built my career understanding every facet of a business — from strategy to execution. I thrive on tackling complex challenges, leading high-performing teams, and aligning user needs with business goals to drive measurable growth.

My key areas of expertise

I partner with businesses to transform ideas into meaningful digital experiences and marketing that drive measurable impact.

Design Systems & Creative Operations

Team Leadership & Management

Brand Development & Marketing

CX Strategy & Experience Design

Check out my recent work

Recent remarks from my colleagues

  • "Erin was key in bridging cross-functional teams, aligning design with product and engineering, and driving solutions that were grounded in research, tested with users, and scalable within a robust design system."

    –Stephen Carpi, SVP Head of Design & Research at Signet Jewelers

  • "Erin is the kind of partner you dream of: strategic, insightful, and always pushing for solutions that aren't just good, but exceptional—solutions that genuinely exceeded employee and customer expectations."

    –Stephen Hutfliz, Product Manager at Signet Jewelers

  • "I was so lucky to report to Erin when she was Senior Creative Director, Experience Design at Signet. She’s a creative powerhouse who leads with clarity, agility, and calmness. She is strategic and a courageous champion for exceptional user experiences and her team."

    –Georgia Andrews, Senior Copywriter at Signet Jewelers

  • “I was impressed with Erin's ability to design sophisticated content, quickly code, mentor other designers, and manage all the digital marketing for FMIC brands. She has an amazing creative eye, excellent leadership skills, and always a positive bubbly attitude.”

    –Billy Siegle, Senior Manager of Artist Relations at Fender

Past software experience

Design: Figma, Sketch, Adobe CC

Prototyping: Figma, Invision, Framer

User Research: UserTesting.com, Medallia

Development: HTML & CSS

Analytics: Adobe, Tableau, Google

Email: Narvar, Pardot, Eloqua, Knotice

CMS: WordPress, Webflow, Squarespace, Ceros

CRM: Salesforce Commerce Cloud (Demandware)

New software? No problem.

I learn fast, adapt faster, and make every tool work to its full potential.