Fender
Marketing, Digital, E-commerce
CHALLENGE
Fender needed to modernize its digital experience to reflect its iconic brand, unify global product launches, and reach a new generation of musicians through direct-to-consumer channels.
SOLUTION
As Interactive Design Manager, I led a digital team to launch Fender’s first e-commerce platform, introduced UX and email design best practices, and managed cross-brand design for Fender, Gretsch, Jackson, and Charvel.
RESULTS
Designed Fender’s first e-commerce platform, generating $4M+ in sales and 2× site traffic. Delivered 200+ digital product launches across global brands. Boosted engagement: +75% email, +21% social, +178% retail dealer activation. Improved design workflows and team collaboration across marketing and digital.
E-commerce
Designed and provided front-end development for Fender’s first E-commerce website.
Brand Marketing
Managed the digital assets for email, social, paid ads, and more for Fender’s family of brands.
Product Marketing Campaigns
Partnered with product and artist relations to launch products and multi-channel marketing campaigns.
